The Fashion Society streamlines your journey in building your brand vision  by connecting you with top industry experts. As your industry experts, our goal is to align you and your brand with the people and tools needed to create a successful fashion business.

The Fashion Society is equipped with the knowldge and expertise, to develop and launch your brand, collection or online retail boutque. The Fashion Society are here to advise you step by step through the process of product design, range planning, textile design, product development, sampling, production, marketing and more.

Mentoring Service

At The Fashion Society, we have developed a mentoring service to guide you through the ever-so daunting process of developing your first collection, or re-invigorating your already developed brand.

When you book in a session with us, The Fashion Society, you can expect to be met by industry experts who are ready to answer all your questions and help you understand the terminilogy, language and processes of  developing your first collection or re-developing a collection for your current brand.

You will leave our session feeling inspired, and armed with all you need to know to move through the phases to progress into establishing a successful collection and brand.

Meet your Mentors

Screen Shot 2018-07-26 at 2.53.55 PM.png

Peter Faill

With over 40 years experience in the textile printing industry, Peter Faill brings his extensive knowledge and network of professionals to FSS.
Peter founded Sublitech, Australias leading digital sublimation printing company in 1998 where he worked closely with emerging brands such as We Are Handsome, Budgy Smuggler, Zimmermann, Seafolly and more, contributing to their international success.
Peter brings to your mentoring session immense knowledge of polyester fabric bases and innovation in printing methods.

Screen Shot 2018-07-26 at 2.54.07 PM.png

Toni Noonan

Specialists in Product Design and Development, Studio Elastica are your Swimwear, Activewear and Technical Sport experts. Studio Elastica founder, Toni Noonan boasts over 20 years experience working with
internationally acclaimed sportswear and swimwear brands. Her work has showcased at both Australian and New York Fashion Weeks.
Toni has previously worked as SKINS Head of Product in design/development, collaborated
closely with Jodhi Meares for Tigerlily and contributed to Seafolly’s iconic fit.
Toni brings to the TFS team, an array of technical design knowledge and fitting skills in creating a succinct collection.

Screen Shot 2018-07-26 at 2.53.48 PM.png

Sarah Puckeridge

Millenial, Sarah Puckeridge with a background in graphic design and marketing has extensive knowledge in brand development. Prior to Co-Founding successful activewear brand Kamuka, she worked as head designer at Sublitech textile printing company where she oversaw the print development of brands such as Bec & Bridge, Zimmermann, Running Bare, Budgy Smuggler and more. With her intimate understanding of owning and running a start up, Sarah brings to FSS insightful knowledge on the fashion process and development of a brand.

Screen Shot 2018-07-26 at 2.53.35 PM.png

Madalena Antao

Passionate and innovative Creative Director of textile design studio The Digital Weaver, Madalena Antao brings her 25 years design knowledge and experience to the FSS team. Previously, Creative Director of Graphics for Seafolly Australia, she contributed to the successful year on year sale increases for the brand. As a textile designer and trend consultant, Madalena specialises in designing for local and internationally renowned brands. With her eye for detail, trend, colour and textile knowledge, Madalena is a key expert in the development of your brand look.


Amanda Verardo

A passionate marketing expert with over 16 years experience working for major global consumer goods organisations in Australia and The United States, Amanda Verardo has now turned her focus to the fashion industry, founding Amici Collective luxe travel accessories. Amanda brings to The Fashion Society expertise in all aspects of brand strategy and marketing, and extensive experience coaching teams in the creation, development and growth of successful brands. 

Send an email to to get the process started today! We can't wait to hear from you!

Follow us on Instagram: